Athlete Social-Media Audit Form

A social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence.
  • List of names, companies, products you would like to target.. Before you begin marketing efforts for your brand, you need to define your target audience—the specific group that you can expect to purchase your products or services.
  • Overview of who the player is, what they like, what brands or partnerships they have etc...
  • Screenshots of your audience demographics (age, gender, % of US-based and ethnicity).
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    • High-level stats example: Average story impressions and average post impressions (insights that only you can view). Example: The average likes, views, comments as a consumer.
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      • You can share any successful brand examples in the past. A best practice to build case studies and show similar partnerships. Aside from the post itself, it is helpful if that received any feedback. I.e. This partnership resulted in X amount of sales or an X increase to their social page.
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